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Bones Is Back has earned a Gold Award from the Mom’s Choice Awards and a 2026 NAPPA Award in the Kindness and Inclusion category from the National Parenting Product Awards (NAPPA).

Both the Mom’s Choice Awards and NAPPA are two of the most respected programs that recognize products that promote learning, creativity, and positive family values—principles that align closely with Rollins’ commitment to ethical leadership, global citizenship, and meaningful social impact.

Inspired by the popular Elf on the Shelf, the book was born out of a playful Halloween tradition Fetscherin and his two daughters, Margaux and Mirielle, created together. When his daughters asked why their skeleton didn’t move like their elf, Fetscherin began hiding it each night—sparking laughter, curiosity, and a new family tradition that he felt compelled to share with others.

The Bones Is Back book-and-toy set includes a 40-page hardcover storybook and a patent-pending, glow-in-the-dark skeleton toy with 14 movable joints. The set is designed for safe, hands-on play that encourages imagination, connection, and positive interaction throughout the month of October.

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• Business Management |
• Marc Fetscherin