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In the 2025 ScholarGPS rankings, business professor Marc Fetscherin landed in the top 1 percent of scholars globally across all fields, placing him among the world’s most impactful scholars based on lifetime research performance. Within his discipline, he ranks in the top ~0.7 percent in marketing and the top ~0.2 percent worldwide in his specialty area of brand relationships, which reflects exceptional influence within a highly focused research domain.

ScholarGPS is a comprehensive academic analytics platform that evaluates scholars worldwide using field-normalized, weighted metrics of research productivity, citation impact, and quality (h-index) while excluding self-citations. The ranking assesses scholars across all disciplines as well as within specific fields and specialty areas. These rankings reflect sustained scholarly contribution over time and are the result of long-term collaboration, rigorous research, and the collective efforts of many co-authors and colleagues.

Fetscherin credits his co-authors and collaborators for their critical role in this achievement and acknowledges Rollins for its continued support of research and scholarship. His work focuses on branding, consumer-brand relationships, and international marketing, and has been widely cited across academic disciplines.

• Marc Fetscherin |
• Business Management |
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