Fetscherin and Sibbit ’22 Case Study among Bestselling Ivey Publishing Case Studies
June 18, 2025
By Jessica Firpi ’11
A case study authored by business professor Marc Fetscherin and international business graduate Camille Sibbitt ’22 has been recognized by Ivey Publishing as one of its Bestsellers for 2024–25.
Business professor Marc Fetscherin and Camille Sibbitt ’22’s teaching case, “Swiss Chocolate Challenge: SwissOne versus Toblerone,” has ranked #6 in General Management and #9 in Marketing—a notable achievement that reflects the global relevance and classroom impact of their work.
Originally published in 2022, the case challenges students to consider the complexities of launching a new brand in the competitive Swiss chocolate market. Based on a real-world scenario, the case follows an entrepreneur returning to Switzerland to launch a premium chocolate brand, SwissOne, and invites students to analyze strategy, branding, pricing, and distribution decisions in the face of stiff competition from industry giants like Toblerone.
Available through Harvard Business Publishing, the case has gained strong international traction in business school classrooms, and its recent bestseller rankings reinforce its value as a top-tier teaching resource in both marketing and general management disciplines.
Related News
September 09, 2025
Photos: Welcome Week 2025
The 2025-26 academic year has officially begun. From move-in to SPARC Day, relive the best moments from Welcome Week.
August 29, 2025
Biology Professor Comments on Basking Sharks in Newsweek
Bobby Fokidis, a professor of biology, provided expert commentary to Newsweek on basking sharks.
August 28, 2025
Rollins Recognized Among Nation’s Best Colleges for Quality and Affordability
Rollins has once again been named one of the nation’s best colleges in an analysis of dozens of quality and affordability measures from more than 2,400 four-year institutions.